“Instead of empowering small businesses, why don’t we give chance to the under privileged community?”
Icy has had a calling since her college years to help build the community and impact the lives around her. But she never imagined she would end up in the F&B industry from graduating with Psychology background.
It was during a church event, where Icy was looking for a caterer did, she come across her calling. After going through various small cafes, she decided to approach a Mak Cik selling ‘kuih’ by the LRT station to cater for the event instead. She realized this Mak Cik was only earning enough to get by to feed her family of 11 kids; not including herself and her spouse. So, it occurred to Icy, what if she elevates these Mak Cik’s instead, by becoming their middle person to connect them to customers. It was there that Icy founded Deliccia.